Ad Compliance: Why mobile is just as important as desktop
Let’s talk mobile ad compliance. Did you know that a majority of retail searches now happen on a smartphone? And that 10% of affiliate sales are via smartphone? The increased popularity of mobile...
View ArticlePopular AdWords Extensions during January and February
Ad extensions have become a favorite marketing tool for helping ads stand out better on a crowded results page. More attention on the ad strongly correlates to more clicks. We recently launched our Ad...
View ArticleManaging The Good, The Bad, and The Ugly of Paid Search Affiliates
The potential upside of using paid search affiliates is undeniably attractive. Many advertisers forget, however, how much time and effort is required to manage and properly optimize this channel. To...
View ArticleBrand Bidding & PPC Optimization: Optimizing Partner Relationships
Part 4 of our Brand Bidding series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 4 of its eight-part series on brand bidding. Part 4 provides specific tips to...
View ArticleThey’re hijacking your brand! What to do about URL hijacking
Yes, they’re doing it! Did you know that 29% of affiliates engage in URL hijacking? Managing your affiliate program can be very time-consuming. And so can keeping track of affiliate behavior. There...
View ArticleBrand Protection Case Study: Avery lowers campaign costs by 51%
COMPANY BACKGROUND Avery is an industry leader in labels, so much so that their name is synonymous with label products. Although they sell labels, Avery focuses on providing software solutions through...
View ArticleSearchEngineLand Series: Reducing Brand Bidding Competition
Part 5 of our Brand Bidding series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 5 of its 8-part series on brand bidding. Part 5 provides specific tips to search...
View ArticleProtect your brand through search results domination
Brand protection is a hot topic among PPC marketers, and there are many aspects to consider. Check out our 8-part series on brand bidding on SearchEngineLand for full picture. In addition to SEO and...
View ArticleSearch Engine Land Series: Enforcing Your Brand Bidding Strategy
Part 6 of our Brand Bidding series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 6 of its 8-part series on brand bidding. Part 6 provides specific tips to search...
View ArticleUsing ad monitoring data to recruit the best affiliates
Over five years ago, The Search Monitor began compiling a list of affiliates for our compliance monitoring clients. But why not make it available to the entire industry? So we did just that. The...
View ArticleSearch Engine Land Series: Effective Brand Bidding Techniques
Part 7 of our Brand Bidding series is here! The Search Monitor, in conjunction with SearchEngineLand, just released Part 7 of its 8-part series on brand bidding. Part 7 provides specific tips to search...
View ArticleHow the search marketing community can combat URL Hijacking and Trademark...
Affiliates can be a powerful tool for brand protection, but it’s important to keep a watchful eye on their activities. And do it often. They may be good most of the time, but trust us, they are tempted...
View ArticleSearch Engine Land Series: 5 Key Brand Bidding Trends
The final chapter (Part 8) of our Brand Bidding series is here! The Search Monitor, in conjunction with SearchEngineLand, just released the final chapter of its 8-part series on brand bidding. Read...
View ArticleNew Content Monitoring Feature: Customizable Search Areas
The Search Monitor is excited to announce an important enhancement to our Content Monitoring service, the addition of customizable search areas for detecting violations. Here’s how it works: User...
View ArticleCoupon Code & MAP Monitoring: How to protect your brand
Brand protection unfortunately never sleeps for the PPC marketer. Yes, there are affiliates, resellers, and competitors to monitor across paid and organic search. But then there are thousands of coupon...
View ArticleRLSA Campaigns: 4 Things To Learn From Monitoring
Search remarketing ads, referred to by Google as Remarketing Lists for Search Ads (RLSA), allow advertisers to run a different AdWords campaign to people who have previously visited their site....
View ArticleHere’s why the frequency of your ad monitoring matters
One of the most common questions we get is: “Which ad monitoring reports should I be looking at daily, weekly, and monthly?” While it definitely differs based on your keywords and company size, here...
View ArticleBrand Bidding Trend: URL Hijacking Will Continue to Impact Brands
The tip below comes from The Search Monitor’s 8-part series on brand bidding published on Search Engine Land. To see how your brand can benefit from brand bidding, contact us for a demo. Key Brand...
View ArticleMarketingLand Series: Managing ad partners in regulated industries
The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries....
View ArticleMarketingLand Series: Managing ad partners in the finance industry
The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries....
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