Bloggers & The FTC: How & when to disclose paid endorsements
The Search Monitor recently had a chance to sit down with an expert in government ad regulations for bloggers, Tricia Meyer. We asked her 3 tough questions about the topic of paid endorsements, and...
View ArticleMarketingLand Series: Managing ad partners in the retail industry
The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries....
View ArticleMarketingLand Series: Managing ad partners in the education industry
The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of their partners’ advertising in regulated industries....
View ArticleHow to Monitor for Affiliate Program Compliance
Yes, most affiliates play by the rules. However, our ad monitoring data shows that there are still affiliates, whether knowingly or by accident, who break your program rules and cause harm to your...
View ArticleMarketingLand Series: Managing your online pharmaceutical advertising
The Search Monitor has created a five-part series on an emerging topic for online advertisers: how to handle the increasing government scrutiny of partner advertising in regulated industries. If you...
View ArticleCatching PPC Trademark Infringement by Affiliates, Partners & Competitors
Who’s keeping an eye on your trademarks in paid search? They are proven click-drivers, so you can rest assured that other advertisers are considering using them for their business. And they won’t be...
View ArticleWhat Retailers Can Learn from Monitoring PLA Special Offers
Product Listing Ads (PLAs) are a required PPC marketing tactic for boosting visibility. They help your products stand out from a busy results page, and boost the visibility of your other ads on the...
View ArticleWhy robots should keep an eye on your minimum advertised prices
Don’t worry. The robots we’re talking about here are the friendly kind, the ones we’ve programmed to automatically crawl prices on shopping engines like Google Shopping, Amazon, and Pricegrabber....
View ArticleDon’t Let Hotel Price Parity Keep You Up At Night
If you are in the marketing department for a hotel, monitoring for online travel agent (OTA) brand violations and price parity compliance probably keeps you up at night. It should, since OTAs have a...
View ArticleHow PLA Special Offers Differ By Product Category
Product Listing Ads (PLAs) help your products stand out from a busy results page, and even boost the visibility of your other ads on the page. One tip to further boost your PLA visibility is to use...
View Article5 Essential PPC Benchmarks to Help Monitor Competitors
How does your SEM performance compare to that of your competitors? While you probably know how you compare to your industry as a whole (using some benchmark you found online in 2013), the way to be...
View ArticleThe Search Monitor featured as brand protection tool by Search Engine Watch
Read the full article to see why PPC brand protection is this year’s secret weapon for driving monster profits in paid search campaigns. You’ll see our brand protection case study on Avery Office...
View ArticleContent Monitoring: The Good, The Bad, and The Ugly
Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Typically, content monitoring relies on...
View ArticleMost popular PLA Special Offers using Free Shipping
It’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. In case you haven’t see our other posts on this subject, a great tip to boost your...
View Article4 reasons to monitor resellers with an eagle eye
Marketers at manufacturing companies face a significant challenge in making sure resellers comply with minimum advertised pricing (MAP) policies. They must police a large group of disparate companies...
View ArticleMost popular Holiday PLA Special Offers: Gift Advertisers
It’s time for another update on the most popular special offers advertisers are running in their Product Listing Ads. While most of us are just sipping our first pumpkin spice latte and carving...
View ArticleHow Amazon has changed the MAP compliance landscape
Marketers at manufacturing companies face a significant challenge in making sure resellers comply with their minimum advertised pricing (MAP) policies. And Amazon presents its own challenges to...
View ArticleHow to justify investment into an ad monitoring tool
“Why is an ad monitoring tool not a cheap or even free service? How different is it, really, than what AdWords provides?” We get this question from time to time, and it’s a good one. The price you...
View ArticleThe most helpful ad monitoring tool for Affiliate Managers
The Search Monitor has been monitoring affiliate activity on search engines and other webpages since 2008. While our data shows that most affiliates do comply with their advertiser’s guidelines,...
View ArticleMost popular Google Shopping Special Offers
It’s holiday shopping time, which means it’s time to tell you the most popular special offers (and their promo codes!) appearing in Google Shopping ads (a.k.a. PLAs, or Product Listing Ads). In case...
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