The 10 Most-Read Search Marketing Articles of 2016
As we close out 2016, we took a look back at our most-read search marketing articles from our blog according to Google Analytics. Take a look at our list, and then switch your attention to planning for...
View ArticleNow Available: Guide to PPC Brand Protection
Brand protection is essential for 2017 PPC success. Do you have the right strategy for your branded campaigns? Download this Guide To PPC Brand Protection to learn more and get step-by-step...
View ArticleGUIDE: How to ensure your compliance with new federal ad regulations
Did you know that your online ads are subject to federal regulations, and you are responsible for partner violations? We’ve assembled a Guide To Managing Ad Partners in Regulated Industries to help you...
View ArticleURL Hijacking & Your Brand: 3 Tips To Protect Yourself
First things first: What is URL hijacking? URL Hijacking is when another advertiser creates a search engine ad using your Display URL and runs the click through a URL that isn’t yours (e.g. an...
View Article7 simple ways to protect yourself from PPC trademark violations
For the past nine years, the Search Monitor has captured millions of PPC ads run on even more keywords, from search engines across the globe. This perspective helps us identify trends to help our...
View Article4 hacks to get monster growth from PPC brand protection
The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today as she provided marketers with four PPC growth hacks involving brand protection. Lori explains why the phrase ‘PPC brand...
View ArticleNow Available: Guide to Managing Ad Partners In Regulated Industries
Brand protection is essential for 2017 PPC success. Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If so, we recommend that you download the Guide To Managing Ad...
View Article10 most common uses for competitive search marketing data
Search marketers are trained to constantly focus on optimizing their campaigns. However, savvy marketers schedule time to lift their heads up from the trees of their campaigns and study the forest of...
View Article3 Simple Ways To Make Partners Comply with Federal Ad Regulations
Did you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published...
View ArticleAdWords’ most popular ad extensions (and how to use them!)
Ad extensions have become a favorite marketing tool for helping ads stand out better on a crowded results page. But just how are the top brands using them to drive clicks? Having recently launched our...
View ArticleGain monster paid search growth using competitive data
The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today in part 2 of her multipart series on SEM growth hacks. In part 2, Lori explains how competitive ad monitoring helps...
View ArticleHow to use Big Data ad monitoring tools for affiliate recruitment
In 2011, we began compiling a list of affiliates for our compliance monitoring clients. When we saw the impact on their affiliate recruitment business, we thought, “why not make it available to the...
View ArticleOptimizing organic market share—2017 growth hacks series
The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today in part 3 of her multipart series on SEM and SEO growth hacks. In part 3, Lori explains how to fine-tune your SEO efforts...
View ArticleGrow ROI with cross-channel optimization—SEM growth hack series
Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact. This article addresses the...
View ArticleUse affiliates to improve PPC reach—SEM growth hack series
Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on...
View Article4 hacks to get monster growth from PPC brand protection
The Search Monitor’s CEO, Lori Weiman, was featured on Search Engine Land today as she provided marketers with four PPC growth hacks involving brand protection. Lori explains why the phrase ‘PPC brand...
View ArticleNow Available: Guide to Managing Ad Partners In Regulated Industries
Brand protection is essential for 2017 PPC success. Are you a marketer or affiliate in Finance, Retail, Education or Pharmaceuticals? If so, we recommend that you download the Guide To Managing Ad...
View Article10 most common uses for competitive search marketing data
Search marketers are trained to constantly focus on optimizing their campaigns. However, savvy marketers schedule time to lift their heads up from the trees of their campaigns and study the forest of...
View Article3 Simple Ways To Make Partners Comply with Federal Ad Regulations
Did you know that online marketers in certain industries are regulated by government organizations like the FTC and CFPB (Consumer Financial Protection Bureau)? These organizations have published...
View ArticleAdWords’ most popular ad extensions (and how to use them!)
Ad extensions have become a favorite marketing tool for helping ads stand out better on a crowded results page. But just how are the top brands using them to drive clicks? Having recently launched our...
View Article