The Search Monitor Announces the Release of Competitive Intelligence for Paid...
Unprecedented Access to Competitive Intelligence for Organic and Paid Listings Gives Advertisers the Opportunity to Crush the Competition on Amazon.com. Orlando, FL – June 15, 2018 – The Search Monitor...
View ArticleThe Search Monitor Adds Amazon.com Search Listings
The Search Monitor adds Amazon.com search listings to its competitive intelligence ad monitoring platform. Orlando, FL – August 23, 2018 – Competitive intelligence for paid and organic listings on...
View ArticleThe Search Monitor Adds Amazon Visibility Benchmarking
Advertisers can now benchmark share of voice on Amazon.com’s search results using The Search Monitor’s competitive intelligence ad monitoring platform Orlando, FL – October 22, 2018 – The Search...
View ArticleThe Search Monitor Is Integrated with Tableau
The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API Orlando, FL – October 22, 2018 – The Search Monitor has integrated its ad monitoring and...
View ArticleThe Search Monitor’s LiveSERP Tool Is Now Online
Users can now preview live SERP results side by side with The Search Monitor’s newly available web-based LiveSERP tool. The Search Monitor’s LiveSERP tool is now web based. LiveSERP makes it possible...
View ArticleWhat Is Content Monitoring & Why Does It Matter?
Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring enables marketing and...
View Article10 Things You Never Knew About The Search Monitor
Think you know The Search Monitor? Here are 10 things you may not know: Before The Search Monitor, the Founders started KeywordMax in 2003. KeywordMax was the first bid management tool to automate...
View ArticleBrand Bidding Best Practices
Brand Bidding is your secret revenue weapon! We monitor data for millions of branded searches. Competition for these terms is on the rise and an effective, revenue-focused brand bidding strategy is the...
View ArticleHow To Use Competitive Intelligence to Get More Revenue From Google Shopping
Learn how you can optimize PLAs and see more revenue from Google Shopping. Shopping ads are extremely popular among retailers, making them highly competitive. Conversion rates for Google Shopping ads...
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The Top Questions We Get Asked About Brand Protection
The burning question facing all search marketers has always been, “How can I see meaningful PPC growth in a crowded and competitive PPC market?” Unless you are completely new to PPC, it is tough to...
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The Top Questions We Get Asked About Shopping Ad Monitoring
Shopping ads are extremely popular among retailers, making them highly competitive. Conversion rates for Google Shopping ads are significantly higher than non-branded text ads, so advertisers are...
View ArticleHow To Be Proactive When It Comes To Protecting Your Brand Name On Paid Search
Have you heard the drama going on between Google and Basecamp CEO, Jason Fried? If not, watch this video to get caught up. The basic gist is that Fried found competitors bidding on Basecamp’s...
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We LOVE Data™— Most Popular Back To School Special Offers
We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels. Since it’s back to...
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What You Need To Know About Managing Partners & Affiliates In The Finance...
If you are in the finance industry, you know how complex using advertising partners in highly regulated industries is. If you’re in the market for some helpful tips on managing your partners, you’ve...
View ArticleTips For Managing Partners in Retail
Retail marketers have to tread carefully to avoid running afoul of the Federal Trade Commission. We are laying out what you need to know so you can move forward building partner and affiliate...
View ArticleHow to Stay In Compliance With Federal Ad Regulations
Who is in charge of regulating online ads? It’s the Federal Trade Commission (FTC). Why do they need to regulate ads? The common sense reasoning is: Read More The post How to Stay In Compliance With...
View ArticleThe FTC Releases Simplified Guide for Social Media Influencer Disclosures
We have talked for years about the importance of you and your partners and affiliates staying in compliance with federal regulations. Now more than ever, with the abundance of social media influencers,...
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True or False—The Search Monitor Edition
Wanna play a game? How bout a little true or false to get to know The Search Monitor a little better? You game? Let’s play… True or false…The Search Monitor is based in Orlando, Florida. Read More The...
View ArticleHow To Navigate The Competitive Landscape of Online Sports Betting
Online sports betting is big business. In fact, the overall sports betting market is $41.7 billion according to the American Gaming Association. If you haven’t heard, Google is lifting its longstanding...
View ArticleCyber Monday SERP Share Results—We LOVE Data™
Did you survive Cyber Monday? Since Cyber Monday now stretches for at least a week, we looked at how three big retailers fared when it comes to SERP Share over the past week compared to Cyber Monday in...
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