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9 New Year’s Resolutions for Search Marketers
As the new year quickly approaches, have you thought about the resolutions you should make when it comes to your online advertising? We have. Here is a list to inspire you to make your 2020...
View ArticleSearch Marketing Trends To Watch-Q2 2020
We are sharing search marketing trends you need to be watching as we head into Q2 2020. What trends are you watching? As Online Shopping Behavior Changes, So Does Ad Spend With people self-isolating...
View ArticleHow To Report Trademark Violations To Search Engines
At first glance, submitting a trademark violation to the search engines looks like a simple process. Find the violation, capture supporting details, and send it to the search engine. The engines...
View ArticleThe Do’s and Don’ts of Working From Home
This post is written by our Director of Global Accounts, Brian Buroker. In 1996, my first job in New York required wearing suits everyday, dragging myself all over town on the subway, and knocking on...
View ArticleNow More Than Ever It Is Important To Protect Your Brand
This post was written by James Pancamo. As the Coronavirus pandemic and resulting quarantine continue on, consumer trends continue to change. With more physical stores and brands forced to look for...
View ArticleHow COVID-19 Has Affected Advertising For Meal Kit Delivery Companies
This post was written by Michele Reina. I have been a consumer of meal kit deliveries for about 3 years. About 3 weeks ago, I started noticing changes to my orders, reduced menu item choices, and the...
View ArticleGoogle Trademark Policy Best Practices
Trademark use and misuse. If you are lucky enough to have a brand worth protecting, competitors are going to (or attempt to) use your trademarks in their Google Ads. So if it is inevitable, why bother...
View ArticleConsumer Behavior to Search Spend
This post is written by our Director of Global Accounts, Brian Buroker. With changes in consumer behavior, so goes the search spend dollars. iProspect recently noted some of these behavioral changes in...
View Article3 Reasons To Consider Advertising On Youtube
This post was written by James Pancamo. If you’ve considered advertising on Youtube, now may be a great time. Here are three reasons to consider adding Youtube to your advertising strategy. Read More...
View ArticleHow Covid-19 Has Affected Ad Spend For Office Supply Retailers
This post was written by Michele Reina. NOTE: To see the data charts for the stats below, please send an email to sales@thesearchmonitor.com. Read More The post How Covid-19 Has Affected Ad Spend For...
View ArticleWhere to Invest Your Money During COVID-19
This post is written by our Director of Global Accounts, Brian Buroker. With now 30 million people unemployed in the last 6 weeks, we’ve seen major declines in growth and inflation as the Federal...
View Article5 Rules To Improve Your Affiliate Program
This post was written by James Pancamo. Affiliate marketing works by companies contracting with an influential site or person that agrees to promote the company’s products or services. When a product...
View ArticleWhy You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by...
This post was written by Michele Reina Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this...
View ArticleSearch Spend in the Tanning and Sun Care Vertical
This post is written by our Director of Global Accounts, Brian Buroker. With the summer in swing and people attempting to get outside and soak up some vitamin D, we see the associated increase in PPC...
View Article3 SEM Trends We’ve Seen In 2020
2020 so far has been a year of rapid change and new challenges for e-commerce and search engine marketers alike. Today we are taking a look at 3 of the biggest trends that we have noticed in 2020....
View ArticleNEWS: Nielsen Ad Intel Launches Search as a Media Type with Data from The...
We are thrilled to announce our new partnership with Nielsen, a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets...
View ArticleSearch Spend in the Finance -A Look At The Investing Sub-Category in the UK
With the markets gyrating during the pandemic worldwide, investing has been challenging. The companies and platforms who help those invest and move money around have been capitalizing on the chaos....
View Article[PRESS RELEASE] The Search Monitor Launches PLA Enhancements
The Search Monitor announces new enhancements and added features for Product Listing Ads Orlando, FL – September 28, 2021 – The Search Monitor announced today that it has released new and enhanced...
View Article[PRESS RELEASE] The Search Monitor Launches New PLA Enhancement – Sellers...
The Search Monitor announces new enhancements for Product Listing Ads to help support the needs of Retail Marketers in Paid Search Orlando, FL – October 18, 2021 – Read More The post [PRESS RELEASE]...
View Article5 Unexpected Benefits of Geo-Targeting
‘No-Brainer’ Geo-targeting ads is a ‘no-brainer’ for search marketers. It makes sense to tailor your ad copy, offer, and landing page for the user’s location. The ability to see how your marketing...
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