Retail stakes have never been higher…don’t get left behind
Q4 2021 looks set to be the most important and eagerly anticipated trading quarters in modern history. Following the restrictions on business due to the global pandemic that has resulted in thousands...
View Article5 Tips To Win In Sports Betting
SuperBowl Sunday is almost upon us and with that, a flurry of large wagers will be placed on who will be victorious in Los Angeles after the final whistle has been blown. Experts predict this could be...
View ArticleNEW Whitepaper—Six Common Challenges in Optimizing PPC Campaigns & How To...
We are excited to share our latest whitepaper that covers six common challenges in optimizing PPC campaigns and how to solve them. Optimizing search campaigns is the ‘meat and potatoes’ of every PPC...
View ArticleBrand Protection Case Study: Avery Reduces Brand CPC By 64%
The Search Monitor is a powerful set of tools that empowers even the largest brands to stop trademark abuse in online advertising, saving them potentially millions of dollars in ad spend. Avery...
View ArticleWhat is Affiliate Ad Hijacking?
Branded pay-per-click ad campaigns—in which you bid on your own brand keywords—are the cost-effective means of driving sales and leads. For less-than-ethical affiliates, targeting your branded keywords...
View ArticleWhy You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by...
This post was written by Michele Reina Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this...
View ArticleHow to Create an Effective Branded PPC Campaign
Unless you are completely new to PPC, it is tough to get the big gains that we once saw. As a marketing tactic, PPC has been mature for years and few “easy wins” still remain. Many categories are...
View ArticleWhat is Affiliate Ad Hijacking?
Branded pay-per-click ad campaigns—in which you bid on your own brand keywords—are the cost-effective means of driving sales and leads. For less-than-ethical affiliates, targeting your branded keywords...
View ArticleGuide to Search Engine Trademark Policies
When it comes to trademarks, there are three types of uses that brand owners need to watch out for on paid search: Keyword Sponsors. This is when an unauthorized affiliate sponsors your brand as a...
View ArticleAffiliate Agreements – PPC Restrictions You Need to Include
Affiliate compliance begins with a well-crafted and well-thought-out affiliate agreement. This is not legal advice and is intended as business advisement. Many programs require customized contracts....
View ArticleHow to Tell If Affiliates are Brand Bidding, and Whether They’re Doing It On...
Yes, your affiliates are your partners in marketing. However, they will bend your program rules if it makes an extra buck. In addition, it can be tricky to know if an affiliate is brand bidding on...
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